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To deprive of consciousness or strength by or as if by a blow, fall, etc. I always found this practice in itself stunning – as in fact the definition of “stun” is, literally:
RED HERRING FALLACY MEMES CODE
as needed to support device status and navigation, but rejects highly literal faux surface effects, 3D object/spatial simulations, and clunky behavior replications of physical things.įor visual analytic products using skeuo, the marketing code for the perceived benefit is “stunning”, as in “stunning visualization”. Originally identified and popularized with Microsoft’s Metro UX design language for mobile devices, flat design retains selected behaviors from the physical world like sliding, overlapping, bumping, etc. The currently dominant visual design style is called “Flat Design”, which largely abandons stylistic reference to analog physical objects. Eventually, cooler heads prevailed and the software’s appearance became more aligned with their minimalist hardware design style. Although the approach has a long history in digital user interface design tracing back to the metaphor-based model of the original Macintosh, and in many cases was used to good effect, it became irresistible and over-used with the new effects possible.Įven Apple, in a rare case of straying from its heritage of defining the avant-garde, took the bait and filled the original iOS with faux wood and metal surfaces and bulbous, glassy buttons. The approach leveraged new high-fidelity rendering and display capabilities to make digital product screen interfaces look and act, quite specifically, like real-world physical materials. The intent was to attract attention, create the appearance of a usable interface, and “make information beautiful”. More recently, egged on by default product settings and examples in authoring tools from Microsoft, Xcelsius, and others, BI designers filled computer screens with reflective, three-dimensional, image-laden, animated, and interactive dashboards and reports. When the dust settled, everyone realized that the graphic design principles in place before desktop publishing were, for the most part, still relevant. A similar orgy happened with visual analytics in the 2000s, with the advent of more powerful screen rendering capabilities and authoring tools. In the 1980s, drunk with newly-available formatting options, amateur “desktop publishers” filled their documents with multiple bad fonts, odd layouts, and cheap stylistic treatments. I group it here with the more general practice of adding irrelevant decoration to analytic displays in lame attempts to increase their appeal. 7.0.1 Decoration & SkeuomorphismĪ folly extending well beyond the field of visual analytics, this category is well documented and has come to be known as skeuomorphism, or skeuo. I’ve grouped these strategic dead ends below, with descriptions of what each offers, and why each is problematic, over-used, or over-estimated in its usefulness or future promise. Although these and other memes bring relevant benefits at the feature level, as comprehensive strategies they do little to address the needs of sustainable growth in visual analytic consumption.
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Big data, gamification, predictive, and storytelling are recent examples of this phenomenon applied to visual analytic consumption, with each movement promising breakthroughs in understanding and utility. Tech elites have historically overestimated consumers’ attention spans and tolerance for tinkering with fussy products. You are likely familiar with the general struggle to tame technical complexity, including the endless folly of companies trying to force available technology to solve non-existent problems. This is a common exercise in the ongoing effort to find viable retail use cases for heavy-duty technology, and some are attempts to use legitimate and sophisticated techniques from statistical, scientific, or engineering applications and apply them to more pedestrian purposes. Over the years, a number of approaches to taking visual analytics “mainstream” have been tried. Conventional wisdom has long supposed it to be the use of a kipper (a strong-smelling smoked fish) to train hounds to follow a scent, or to divert them from the correct route when hunting… The origin of the expression is not known. in politics), or it could be inadvertently used during argumentation. A red herring might be intentionally used, such as in mystery fiction or as part of a rhetorical strategies (e.g.
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It may be either a logical fallacy or a literary device that leads readers or audiences towards a false conclusion. A red herring is something that misleads or distracts from a relevant or important issue.